ANNI LU

You can't be more than happy with the lid when you see the beautiful color combinations from ANNI LU. Who doesn't want to wear a necklace like the Petit Alaia Necklace in the colors of the rainbow? Or a pair of Rainbow Nomad hoops with freshwater pearls? In a pearl string of colors, these pieces of jewelry achieve a unique expression that creates joy, warmth and magic. All the jewelry is handmade and conveys a personal expression, where even the smallest detail is protected.

For Helle Vestergaard Poulsen, making her own jewelry was first a hobby, alongside her work as creative director of the fashion magazine "ALT for damerne". But in 2013 she established ANNI LU, when her jewelry sales went so well - and today the brand is a highly recognized jewelry brand.

The name ANNI LU is a combined name - namely a combination of the two people who inspire Helle the most: her mother Anni and her daughter Luella, who together make up the brand ANNI LU. Helle's jewelry is made from the finest materials, where specially colored glass beads, stones and white pearls give a feminine, playful expression. The Mexi Flower Bracelet is a fantastic example of how the beads can be used playfully and inspiringly. Anni Lu also has her take on the classic, popular pearl necklace, the Petit Stellar Pearly Necklace .

ANNI LU is sold in many stores in Scandinavia, but also in selected stores worldwide. The jewelry can often be seen in fashion magazines such as ELLE, "ALT for damerne", COSTUME and EUROWOMAN. The jewelry brand has now become so popular that it has been nominated for awards in both Norway and Denmark.

If you get a feeling of high sun, big waves and beach when you see the jewelry from ANNI LU, then you are not the only one. Helle Vestergaard Poulsen derives great inspiration from her many trips abroad. The gold-plated bracelets, earrings and necklaces exude a tropical climate, and a necklace like the Reef Necklace makes you want to book a trip right away.